NorthShore donates $6,200 to Northern Illinois Food Bank through Cubs Radio partnership

NorthShore Adult Diapers turned Cubs saves and triples into a $6,200 donation for Northern Illinois Food Bank, a gift the food bank says will translate into more than $40,000 worth of groceries for families across 13 northern Illinois counties. The donation was presented Oct. 13 at NorthShore’s Green Oaks headquarters as the company broadened its sports-media campaign around incontinence awareness.

Why it matters: - The donation converts baseball radio moments into grocery support for families across 13 northern Illinois counties. - Northern Illinois Food Bank says the $6,200 gift will help provide more than $40,000 worth of groceries. - The effort ties a cause-marketing campaign to a local anti-hunger need.

What happened: - NorthShore Adult Diapers donated $6,200 to Northern Illinois Food Bank through its 2026 partnership with Audacy and Cubs Radio. - Each Cubs save and triple this season triggered a donation. - NorthShore and Audacy presented the donation at NorthShore’s Green Oaks headquarters on Tuesday, Oct. 13.

The details: - Northern Illinois Food Bank says every $1 donated helps provide $7 worth of groceries. - The donation will support families in 13 northern Illinois counties. - Adam J. Greenberg, NorthShore founder and CEO, said the partnership offered a fun and meaningful way to give back. - Colleen Ahearn, chief philanthropy officer of Northern Illinois Food Bank, said the donation will help put food on tables for families across northern Illinois. - The campaign used Cubs Radio as a platform because hearing the words “adult diapers” in a normal ballgame context can help reduce stigma around incontinence. - NorthShore cites studies showing it can take six to eight years for someone to talk to a healthcare provider about incontinence. - A PDG Insights survey of 418 U.S. incontinence product buyers, commissioned by NorthShore and fielded April 28-May 6, 2026, found 74% reported symptoms beyond light bladder leaks and 73% were not fully confident their current product would not leak. - Source: PDG Insights survey of 418 U.S. incontinence product buyers, commissioned by NorthShore, April 28-May 6, 2026. - NorthShore says most store-brand products are designed for light bladder leaks, not heavier needs.

Between the lines: - The food bank donation is also a visibility play for NorthShore’s broader effort to normalize discussion of incontinence. - NorthShore has sponsored radio broadcasts for five other professional baseball teams in 2026. - The company has also placed “ADULT DIAPERS” on billboards nationwide and launched its first national TV commercial, “The Golden Age of Thin.” - The strategy is to make the phrase “adult diapers” more familiar so people may recognize their symptoms and seek help sooner.

What’s next: - NorthShore says help for people managing incontinence is available at northshore.com. - The company offers adult diapers, incontinence supplies, sizing guidance and access to NorthShore Care Experts seven days a week. - NorthShore is expected to continue pairing awareness campaigns with sports and media partnerships.

The bottom line: - A Cubs radio sponsorship became both a hunger-relief donation and a public awareness push for incontinence.**